Think You Gotta Niche?

By Gigi Swanson



When Mike McLaughlin’s stepdaughter was getting married he couldn’t find a song to capture the right sentiment for their “special” dance at the reception. So he wrote one. Soon the Pennsylvania-based creator of Stepfather of the Bride was receiving requests for the song from DJ’s and other step dads putting in motion a unique niche opportunity.



Currently, McLaughlin’s CD Baby page gets 500- 800 hits per month from people… Continue

5 Days in Twangtown



I wrote this blog about the events of my latest Nashville trip mostly for my own documentation. The highlights are:



· Had dinner with #1 writer, Jan Dyer

· Was asked to co-write by Billy Dawson

· Jim Femino declared I was a celebrity during a Tin Pan show

· May have “Stepfather of the Bride” story included in a niche marketing article on Music Dish.

· Got to hang with my on-line friends, Bob Clay, Steve Biscarret, Angie Owens, Eddie… Continue